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The Trillion Dollar Opportunity: Why Donors Aged 50 - 72 are perfect for Autonomous Fundraising

  • Grace Carew
  • Oct 6
  • 2 min read

Updated: Oct 7

As more and more advancement teams incorporate AI into their fundraising strategy, an important question arises: will older donors engage with AI?


The answer is overwhelmingly yes.


It’s assumed that older donors resist technology and are turned off by AI. But that mindset is outdated. Donors over the age of 50, those who fall into the Gen X and Baby Boomer generations, are digitally engaged, information-hungry, and open to innovation.


In fact, the data shows that donors between the ages of 50 - 72 are not only engaging with Autonomous Fundraising, but are engaging at higher rates.


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Demographic Background

This is the wealthiest age bracket in generation history, either currently in peak earning years or entering retirement with substantial disposable income. They control an estimated $68 trillion in assets and, more importantly, are driven by a strong sense of philanthropy.


But the whole story isn’t just about wealth. These generations have spent the last two decades leaning into the digital transformation. Banking and shopping online, posting on social media, FaceTiming family across the country, are all normal activities ingrained into the day-to-day lives of this demographic.


Tapping into the potential

Donors who fall into the Gen X and Baby Boomer generations don’t just want a personalized relationship, they expect it. But oftentimes, they get lost in the mix of mass fundraising appeals because there isn’t enough human capacity to talk to every single donor. That’s the sweet spot for Autonomous Fundraising.


Virtual Engagement Officers (VEO’s) help to build long-term donor relationships and bring unmanaged donors into frontline fundraiser’s portfolios. Older generations have the most giving power: major gifts, planned giving, multi-year pledges, recurring donations, and stock or asset transfers. The opportunities for revenue growth are huge and organizations should access both human and digital labor to tap into older donors.


Not doing so, leaves money on the table.



The next chapter of fundraising is already here.


Schedule your demo to see it in action.

 
 
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