How Do You Define Your Autonomous Fundraising VEO Use Case?

Successful fundraising leaders approach the implementation of Virtual Engagement Officers (VEOs) systematically.

While there are numerous possibilities spanning the entire donor lifecycle, it's important to identify where the VEO will solve the biggest challenges and generate measurable ROI for an organization.

Steps for Building a VEO Portfolio

Autonomous Fundraising expands capacity for advancement teams. VEOs manage portfolios of 1,000 donors. To see real results, there's a four-step process to build the best portfolio for your VEO:

1. Identify Goals and Opportunity Define what you need from your VEO.

   
   

2. Determine Key Segments Choose what donors will help achieve your goals.

   
   

3. Check Segment Numbers Narrow your scope and prioritize quality.

   
   

4. Assign 1,000 Donors to VEO Assign and evaluate performance alongside Version2.ai team.

Focus Areas for Portfolio Segments

Measurable strategic goals will help evaluate the success of your VEO's portfolio. When assigning donors to your VEO, there are three focus areas to consider:

• Revenue: prioritize donors who will drive the most revenue

• Retention: building sustainable revenue starts with retained donors

• Graduation/Pipeline: nurture donors to move through the pipeline

Review and Go

Before jumping head-first, it's important to review and confirm that your selected donors are aligned with your goals. For example, if your goal is revenue-focused but the portfolio has long-lapsed donors with little giving in recent years, there is likely a mismatch.

Selecting your first use case isn't a permanent commitment. It's a strategic stating point. Once you've proven that the Autonomous Fundraising model works for your organization, you can start building additional use cases that address other opportunities.

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